
Backpack expands its tokenized stock lineup on Solana with 1-800-Flowers ($FLWS). Each $FLWS token is tradable 24/7 and redeemable 1:1 for a traditional share of 1-800-FLOWERS.COM (Nasdaq: FLWS) through Backpack Securities.
1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS) is a gifting and e-commerce company based in Jericho, New York. Jim McCann bought a single New York City flower shop in 1976, grew it into a small chain, then built the business around the 1-800-FLOWERS toll-free number. It now sells flowers, gourmet food and personalized gifts through a family of brands that includes Harry & David, Cheryl's Cookies, The Popcorn Factory, Shari's Berries, PersonalizationMall.com and Things Remembered, and it runs BloomNet, a service provider for the floral and gift industry.
$FLWS and traditional 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS) shares are convertible 1:1 through Backpack Exchange. The flow works the same way as depositing or withdrawing a stablecoin.
Withdraw a share of 1-800-FLOWERS.COM from Backpack Exchange to tokenize it into $FLWS on Solana.
Deposit $FLWS from a Solana wallet to Backpack Exchange to convert it back into the underlying FLWS share held in Backpack Securities.
You can trade Backpack-issued $FLWS on Solana using Backpack Wallet.
$FLWS is also accessible across the Solana ecosystem, including decentralized exchanges, aggregators, wallets, and apps such as Backpack, fomo, Titan, Jupiter, Phantom, Solflare, Raydium, Kamino, and others.
Unlike most tokenized stocks that only track a price, tokenized securities issued by Backpack, including $FLWS, are:
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